This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

 

The course focuses on:

• Strategic reputation management 

• Reputation, authenticity & ethics 

• Stakeholder engagement 

• Strategic issues management

 

Learning outcomes

• Develop an understanding of what reputation and issues management is and involves – also how to take a strategic approach and demonstrate value to/ engage the organisation

• Understand the need for engagement and authenticity in a “bottom up” world with increasing use of social media

• Develop an awareness of what corporate responsibility entails – not only for communications professionals, but the wider organisation

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Upon completion of this course you will receive an ISOC certificate (ISOC courses are acredited by Edexcel and The British Accreditation Council). For more information, please visit: 

http://www.isoc.com/london/course/97/issues-and-reputation-management